Our Approach & Solution
We partnered with True Eye Experts, a growing chain of optometry offices, initially to develop an online training platform for independent optometrists. However, our project took a turn, leading us to create employee training materials and informative patient videos instead.
Despite lacking a professional studio, we converted a hotel suite into a makeshift green screen studio and worked with a small team to produce content. We incorporated 2D and 3D animations to explain complex concepts and designed a consistent graphics package with intros, lower thirds, and on-screen graphics.
In a significant rebranding effort, we renamed the company from “The Eye Doctors” to “True Eye Experts,” aligning it with the owner’s vision and the company’s evolving direction.
Our logo design process involved in-depth discussions to capture True Eye Experts’ essence. We generated multiple drafts, recognizing that even unconventional ideas might contain elements worth refining. This iterative approach resulted in a unique and meaningful logo that reflected the company’s vision.
This case study highlights our adaptability and commitment to helping True Eye Experts enhance their brand and provide effective training materials and engaging patient content.
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