813-906-9679 scriv@scrivpro.com

video & motion graphics

True Eye Experts

Transforming Optometry Training and Branding for True Eye Experts

Our Approach & Solution

We partnered with True Eye Experts, a growing chain of optometry offices, initially to develop an online training platform for independent optometrists. However, our project took a turn, leading us to create employee training materials and informative patient videos instead.

Despite lacking a professional studio, we converted a hotel suite into a makeshift green screen studio and worked with a small team to produce content. We incorporated 2D and 3D animations to explain complex concepts and designed a consistent graphics package with intros, lower thirds, and on-screen graphics.

In a significant rebranding effort, we renamed the company from “The Eye Doctors” to “True Eye Experts,” aligning it with the owner’s vision and the company’s evolving direction.

Our logo design process involved in-depth discussions to capture True Eye Experts’ essence. We generated multiple drafts, recognizing that even unconventional ideas might contain elements worth refining. This iterative approach resulted in a unique and meaningful logo that reflected the company’s vision.

This case study highlights our adaptability and commitment to helping True Eye Experts enhance their brand and provide effective training materials and engaging patient content.

Featured Case Studies

CAALA / Omnia Vegas 2023

CAALA / Omnia Vegas 2023

motion graphicsCAALA Vegas 2023Motion Graphics designed for an event at Omnia, a club at Caesar’s Palace,during the CAALA Vegas 2023 conferenceOur Approach & SolutionOur partnership with the Consumer Attorneys Association of Los Angeles (CAALA) had a clear...

read more
CAALA Gala 2022

CAALA Gala 2022

motion graphicsCAALA Gala 2022Motion Graphics designed for the yearly awards ceremony for CAALAOur Approach & SolutionOur collaboration with the Consumer Attorneys Association of Los Angeles (CAALA) aimed to create an engaging motion graphics package for the CAALA...

read more
City of Zephyrhills

City of Zephyrhills

drone photography & videoCity of ZephyrhillsDrone Videography captured in conjunction with Paper Jacket Marketing and the City of ZephyrhillsOur Approach & SolutionI was commissioned to capture drone footage for a promotional video highlighting the city of...

read more